Take on Sugar!

Sweet Talk

The ice cream world is great at catering to choices such as keto, vegan, dairy-free, low-calorie, etc. But there’s usually a catch – the products either under-deliver on taste or overwhelm with sugar to improve the taste.

Many brands have built their success on sugar whilst sweet talking the public into believing they’re making a healthy choice. So why does sugar still take up so much space in our favourite treats?

We are leading the war on sugar, and we’re winning. Delicious and super-low in sugar, Enjoy Trill is removing the compromises, empowering people to take better care of themselves, and leading the ice cream world into tomorrow.


Erythritol occurs naturally in some fruits. Made by fermenting glucose derived from corn, erythritol is an ideal sugar substitute with zero calories and no impact on blood sugar or insulin.


Stevia is a plant native to South America, extracts of which are several hundred times sweeter than sugar. Stevia is approved globally as a safe and natural sugar replacer.


Xylitol occurs in trace amounts in many fruits and vegetables. It has 40% less calories than sugar and none of sugar's negative effects on metabolism. Xylitol also benefits dental health by preventing cavities.


53% of Adults in Europe Are Overweight

36% of these adults are considered pre-obese and 17% obese.

The WHO recommends less than 25g of sugar per day

The WHO recommends less than 25g of sugar per day

Environmental Impact

Sugar production is relatively destructive. Due to the loss of natural habitats, intensive use of water, heavy use of agro-chemicals, discharge and runoff of polluted effluent and air pollution. This leads to the degradation of wildlife, soil, air and water.

Impacts relating to irrigation of sugar cane and pollution runoff are a particular concern to the environment.

Childhood Obesity

Childhood obesity is a serious crisis in Europe, North America, and the Middle East

1 in 3 Children in these regions are overweight or obese. Sugar is among the primary contributors to weight gain / obesity.